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i'm ally king. a 2023 honors graduate from the university of wisconsin-madison with a degree in consumer behavior and marketplace studies. long title, but basically means i get excited about leveraging technology to better understand/improve the customer experience. this can be applied in a variety of ways; from streamlining a website, creating a promotional video, or even curating an improved marketing plan to drive sales. 

hi there!

 

my degree

my degree

my degree

Image by Ivan Gromov

Consumer Behavior & Marketplace Studies leverages technology and research to understand and improve the global customer experience. The bachelor of science degree blends business and analytics with creativity, trend tracking, and technology. I developed the skills to work in an industry that powers economies, specializing in marketing, online retailing and social commerce professions in a dynamic and globally-focused industry.

Design Magazine
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graphic design

in a world driven by visuals, i embrace the opportunity to fuse creativity with technology. my designs are more than aesthetics; they are strategic tools for conveying brand messages and creating meaningful connections. from attention-grabbing websites to persuasive social media campaigns and  promotional materials, i thrive on bringing ideas to life in the digital landscape.

Video Editing Timeline
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video

art in motion. a way to showcase your product in a way that illicits emotion and promotes action - ideally translating into a transaction or connection made. i love bringing products to life through this form of of visual storytelling. 

Modern Workspace
#3

brand strategy

both a blessing and a curse, we live in a fast-paced business environment that is constantly demanding more ways for companies to show up for their customers. gone are the days where the entirety of your company's client-facing presence can be found in a local newspaper ad; today, consumers care not only about the goods or services themselves, but the company they are choosing to financially support as well. this is a prime example of why it's lucrative to establish a strong brand identity that stands out against the white noise, creating the potential for meaningful customer relationships.

ally king
freelance marketing & web design
hello@rightupyourally.com

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