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i'm ally king. a 2023 honors graduate from the university of wisconsin-madison with a degree in consumer behavior and marketplace studies. long title, but basically means i get excited about leveraging technology to better understand/improve the customer experience. this can be applied in a variety of ways; from streamlining a website, creating a promotional video, or even curating an improved marketing plan to drive sales.
hi there!
my degree
my degree
my degree
![Image by Ivan Gromov](https://static.wixstatic.com/media/nsplsh_5933765045754e6c663777~mv2.jpg/v1/fill/w_524,h_348,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Image%20by%20Ivan%20Gromov.jpg)
Consumer Behavior & Marketplace Studies leverages technology and research to understand and improve the global customer experience. The bachelor of science degree blends business and analytics with creativity, trend tracking, and technology. I developed the skills to work in an industry that powers economies, specializing in marketing, online retailing and social commerce professions in a dynamic and globally-focused industry.
![Design Magazine](https://static.wixstatic.com/media/dc5d5711b3924fa697781873af51c84b.jpg/v1/crop/x_122,y_0,w_2309,h_2873/fill/w_274,h_341,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Design%20Magazine.jpg)
graphic design
in a world driven by visuals, i embrace the opportunity to fuse creativity with technology. my designs are more than aesthetics; they are strategic tools for conveying brand messages and creating meaningful connections. from attention-grabbing websites to persuasive social media campaigns and promotional materials, i thrive on bringing ideas to life in the digital landscape.
![Video Editing Timeline](https://static.wixstatic.com/media/11062b_531c7e9b6cf44fcdac88c5e23f9ef360~mv2.jpg/v1/crop/x_1393,y_0,w_3214,h_4000/fill/w_274,h_341,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Video%20Editing%20Timeline.jpg)
video
art in motion. a way to showcase your product in a way that illicits emotion and promotes action - ideally translating into a transaction or connection made. i love bringing products to life through this form of of visual storytelling.
![Modern Workspace](https://static.wixstatic.com/media/11062b_1db1bf71c31d47bf9d30ef57d77add3b~mv2.jpg/v1/crop/x_1646,y_0,w_3799,h_4728/fill/w_274,h_341,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Modern%20Workspace.jpg)
brand strategy
both a blessing and a curse, we live in a fast-paced business environment that is constantly demanding more ways for companies to show up for their customers. gone are the days where the entirety of your company's client-facing presence can be found in a local newspaper ad; today, consumers care not only about the goods or services themselves, but the company they are choosing to financially support as well. this is a prime example of why it's lucrative to establish a strong brand identity that stands out against the white noise, creating the potential for meaningful customer relationships.