portfolio
hired, personal and collegiate work
corporate marketing consultant
2023
HR
I excel in developing impactful assets that resonate company-wide. My expertise spans various aspects of content creation, including the strategic design of hiring assets, the production of engaging graphic and video content for hiring platforms such as LinkedIn, market research to elevate brand's online presence, orchestration and direction of company photoshoots, full image editing, and the creation of captivating holiday assets. Key Contributions: Hiring Assets Development: Crafted compelling hiring assets with a universal appeal, ensuring consistency and brand alignment across all departments. LinkedIn Content Strategy: Produced graphic and video posts on LinkedIn, showcasing recent company events to enhance brand visibility and engagement. Competitor Market Research: Spearheaded LinkedIn Life Page through comprehensive market research, ensuring the company stands out in the competitive landscape. Corporate Photoshoot Direction: Orchestrated and directed a company photoshoot for the corporate hiring page, ensuring a cohesive and professional visual representation. Image Editing Expertise: Executed full image editing, enhancing the visual appeal of corporate photos to align with the company's branding. Holiday Asset Creation: Developed captivating assets for holiday campaigns, fostering a festive and engaging atmosphere across various platforms.
marketing
I orchestrated end-to-end content development, seamlessly guiding projects from inception to fruition. My expertise spans various facets of content creation, including but not limited to idea generation, product assortment, shot list creation, modeling coordination, filming, editing, audio integration, and crafting engaging captions. Key Contributions: Video Content Expertise: Crafted video content that aligns with the latest trends while expertly weaving in current company merchandise to create visually compelling narratives that resonate with the audience. "New to Sale" Series Implementation: Strategically executed the "New to Sale" series with products marked down every Thursday. Weekly curation involves meticulous item selection, addition to a captivating graphic series, and timely posting to allure budget-conscious shoppers. Graphics: Developed a full spectrum of graphics that showcase top brands, trending products, and seasonal items. Ensure a cohesive visual identity that reinforces brand recognition across all graphics.
pho·tog·ra·phy
noun
the art, or practice, of capturing light to create lasting images
a collection of commissioned & informal shoots & projects
editing: Adobe Lightroom
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my shop
Amidst my sophomore year in college, I created, produced, marketed, and shipped a multi-faceted product line. Comprising hand-drawn stickers, keychains, magnets, and notepads, these items served as thoughtful gifts or treat-your-self purchases. As my creations found their way to women across the country, I diligently worked to balance the demands of production, coursework, and a social life in college.
However, by the summer of 2022, a realization dawned on me. Despite my love for the creative process, customer relationships, and witnessing the tangible results of my efforts, I recognized the toll it was taking on my one chance at the college experience. This realization became the pivotal factor in my decision to close my virtual storefront. I did so with the understanding that this chapter could always be revisited, should I choose to return in the future.
